Seasoned Marketer

According the Pew Research Center, 65% of US Internet users have bought ‘digital’ products or services online. That’s a significant number, because it not only shows that people are buying online, but they are buying pure information without having a physical tangible thing to show for it. People online are buying either subscription based services or download-able files.

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That’s a funny question.  A good bounce rate is zero %.  But, that’s just not very likely to happen. 

A bounce rate is a term used by Analytics software to measure people who have visited one page on your site and immediately left your web site from that same page.  They came, they saw, they left.  Without going to any other pages on your site.

Typically speaking, it’s been suggested that a good bounce rate is 30 – 40%.  Meaning 60 – 70% of the visitors to your site visit other pages on your site.  And any bounce rate above 50% is worth taking a look at and bounce rates of 80% or higher and you’ve got some issues on your site that should be dealt with pronto.

Use your Analytics program to take a look at your overall bounce rate.  Under 50% and you’re probably doing just fine.  But if not, then take a look at your navigation and your design and see if that’s an issue.  You might also want to look at the ‘exit’ pages as well and check them for navigation, content, purpose, etc.

Now depending on your goal, a high bounce rate might not actually be so bad.  Especially if you have an Google AdSense site.  You often times want people to come to your page and click on an ad and leave.  So if that’s the goal, then you want a high bounce rate.

Also if your site is only 1 page long, then of course you’ll have a high bounce rate.  For example, if you have a blog with tons of posts on the first page, then people might read a few posts and take off.  Now if you wanted them to click deeper into the site, then you could just break up your posts with the –more– insert tag and continue the article on another page.

But if you have an ecommere site or a site with multiple pages and your goal is to have them surf your site and hang out a bit, then it’ll be advantageous to fix and redo your pages with very high bounce rates.